He has been dedicated to cinema and advertising for more than 25 years. He has a degree in Information Sciences from the Complutense University of Madrid. He is a member of the Academy of Cinematographic Arts and Sciences of Spain since 1997, and of the Board of Directors of the Association of Film Directors ACCIÓN.
He directed and written the film ‘La luna en botella‘ (2007). He has several short films with which he has won numerous international awards and participated in festivals as prestigious as Berlin, Palm Springs and Cairo. He has been nominated for the GOYA, and a candidate on two occasions.
Since 2000, he has directed commercials for renowned advertising agencies and clients such as Mitsubishi, Play Station, Procter & Gamble and Antena 3 TV.
Currently, he works as a member of the ICAA (Ministry of Culture) Film Rating Commission.
He is a professor of advertising creativity at the IE Business School, and directs the Final Master’s Projects in Film Script at UNIR (Universidad de la Rioja).
He owns the production company Prospekt Mira and the publishing house INK ME.